CNET is being bloggified

If you closely watch CNET News.com and CNET.com you must have seen some changes over the past weeks: CNET is being bloggified. (If that's even a word.)

Blogs are rapidly gaining in prominence on the tech Web site. One day this week the front page of CNET News.com highlighted three blog posts. While previously used for stories or short pieces that reporters and editors felt didn't really matter, blogs are now replacing the traditional short news story at CNET.

It is an interesting move in a rapidly changing online news environment where traditional outlets such as CNET feel the competition from bloggers. Joining the bloggers is one way to respond. ZDNET, also owned by CNET Networks, has been successful in doing so. Now CNET is going for it as well. (Earlier CNET launched Webware and Crave, a Web 2.0 and gadget blog, respectively.)

I wish my friends at CNET luck as they take on the blogosphere with the CNET blog network, a group of bloggers to add content to CNET's Web sites including News.com. The blog network was quietly launched last week.